The scarcity principle is widely used in marketing, to persuade you to buy the widget the advertiser wants to sell. It has absolutely nothing to do with the real value of the widget or even if you need it. It has everything to do with messing with your mind.


It also contributes to ill health, because it is disempowering. Persuasion often uses deception , even outright lies, to capture your attention. It is also very invasive – think of the current trent in tele-marketing.

The most basic scarcity is starvation. When the body is denied food, for whatever reason, for an extended period of time, the systems start to shut down. It is no longer able to absorb food, if it is introduced too quickly. To bring a starving body back, food must be introduced gradually, in small amounts , often over many days.

The scarcity principle works on the mind as well as the body. When we are starved of intellectual stimulation, we become less able to absorb new information. When we are starved of encouragement, we become unable to accept praise or to believe in ourselves. When we are starved of love, we are less able to receive love. And so on.

What we are most deficient in, we become resistant to absorbing. Scarcity always creates more scarcity. Scarcity shuts us down.

When this happens to many people, a very ill society is created.

Shutting down is an unconscious measure of dealing with an unhealthy situation, as best the body knows how. It helps us get through it. But this feeling often remains even when the situation has changed. And so the ‘poverty of spirit’ or feelings of lack remain with us. We feel the world is against us, we can’t be healthy, happy or fulfilled. It becomes a self fulfilling prophecy.

This ‘poverty of spirit’ is passed down through generations, through example. It often creates in us a split personality; on the one hand we become resigned/helpless to our fate and to the fate of our world; on the other hand we are fearful of more scarcity or poverty so act irrationally when confronted with it. And so we play into the hands of manipulative marketers.

But the scarcity principle is a delusion. It creates fear in our minds. There are countless examples, but let’s look at one. A car manufacture promotes their latest design. To get more buying customers, they may start by creating an illusion about how it will make your life easier, sexier, greener, whatever is a current topic.

Having hooked you in, whether you can afford it or not, or need it or not, they then announce that there is a limited edition. Logically, you may wonder why they would do that as surely, the more they sell, the happier they are. The thing is, they will sell these very quickly, as the public scramble to get theirs, in case they miss out.

In truth, there is no scarcity of the important things in life. Everyone can grow much of their own food if they have even a small plot of land. If you remove yourself from the media, you will find plenty of intellectually stimulating ideas and information. You will always be able to find people who are happy to encourage and praise you, who believe in you. There is no shortage of love in the world.

And no-one needs to suffer ill health as there are countless natural solutions to restore even the seemingly hopeless cases (which are often deemed hopeless only by one modality of health care). Probably good homeopathic treatment ranks highest here.

The scarcity principle is a delusion. We cannot lack what we do not believe we need. The human relentless quest for more and bigger and better arises from manipulation. We are being programmed to believe we need things we don’t. And it is making us sick because we are not acting in a healthy way.

The first step to empowering ourselves against this relentless attack on our minds is to distance ourselves from the most mind bending – the media. If instead, we follow our hearts, from a proactive rather than fearful, reactive position, we will be stronger and healthier.

Discover if I can help you.

Madeleine Innocent

You know how often people struggle with their health? They want to know WHY they suffer with health issues, often serious, and all their GP can offer is drugs and surgery? They feel helpless and at the mercy of another. Well, what I do is to help you pinpoint WHY you’re getting sick and implement a strategy that takes you to a feeling of empowerment, of being in control of your life. A strategy that restores your health and allows you to enjoy life.

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